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Ask Bob. Rectified Porcelain.

21 collage


Q: I am interested in a 21 Cemento porcelain tile floor for my high rise condo in San Francisco. I have visited your showroom in the design center in San Francisco where they have the 24″ x 47″ tiles with very tight grout lines installed on the floor in a straight grid pattern. This is the look I want. The designer helping me said this isn’t possible because porcelain tiles bow in the middle and must be installed with a 30% offset and wider grout lines. She suggested that I contact you for technical assistance. Very discouraged, I took to the internet, and now know about “lippage” and rectified vs. non-rectified tiles. Are these 21 tiles rectified? Should I give up on this beautiful floor? I don’t like the offset look. All the pictures on your site show the tiles in a straight grid pattern. I would love your advice. Thank you!

Best, Dale


A: Hello Dale,

Your contractor would be correct in her statement if you were to install our 21 Cemento Porcelain Tiles using a running bond pattern.  However, a straight set grid pattern will not present a problem with a 1/16′ grout joint width because the apex of the bowing in each tile will align with the bowing of the adjacent tiles on either side.  As a result, lippage will not be an issue.  Regarding 21 Cemento tiles being rectified, they are that way because they are uniform in facial dimension.


Inspirations for Sterling Row Patterns

Sterling Row – “Dress your room with Style”

Like the elegant suit of well dressed gentleman, Sterling Row tiles are exquisitely tailored in both shape and color.  Created from a combination of porcelain tile and marble in tones of grey, white,  brown, linen and black, the designs of Sterling Row are inspired by the elegant feel of fine fabrics, the richness of burnished  leather and the luxuriously appointed shops of the finest tailors in London, Manhattan and Paris.

Each Sterling Row pattern was created with the same attention to detail that a fine tailor applies to creating a bespoke suit. Sterling Row’s designs and pattern names like “Link,” “Houndstooth,” “Wingtip” and “Oxford” pay playful homage to the gentleman’s milieu.

porcelain tile

Sterling Row Link Pattern in Linen, on the right.

The Tuxedo pattern was inspired by the crisp angle of a classic Tuxedo jacket lapel….

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Sterling Row Tuxedo pattern in Charcoal, on the right.

…while the Houndstooth pattern takes its cue from the classic pattern that originated in Scotland in the 1800’s.

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Sterling Row Houndstooth pattern in Charcoal.

Sterling  Row’s harmonious color blends and distinctive designs make it the perfect base for an interior of rich detail and layered patterns of color.

porcelain tile

Sterling Row Wingtip pattern in Charcoal (pictured top right) and Oxford in Charcoal.

Sterling Row Patterns are available in two color ways, Linen and Charcoal, created from three colors of  Statale porcelain tile and Thasos White, Bianco Bello  and Imperial Black Marbles.

Sterling Row’s ten distinctive patterns offer designers a wealth of  decorative options for floors or walls, alongside the  technical advantage of impervious porcelain, which can be used in any residential, and most commercial applications.

For more insight on the inspiration behind Sterling Row, visit our Sterling Row pinboard on Pinterest.


Feel free to leave your thoughts on our new porcelain tile collection: Sterling Row in the comments below!  Happy holidays from Walker Zanger!



Introducing the Sterling Row Collection


Dressing “well” is in again Although we live in a casually dressed culture today, there is still a place for “dressing like a gentleman,” and not just at weddings, funerals or in the boardroom.  The popularity of blogs like“The Sartorialist” and influential shows like “Mad Men” speak to a new appreciation for dressing well, and it’s not unusual to see young men in suits who a decade ago may have been wearing beach shorts and flip flops.  This renewed interest in finer menswear has spurred the growth of small artisan studios that are creating a wide variety of beautiful bespoke suits, shirts and shoes for discerning clients.





Interior design takes its cue…. Menswear has been an influence in interior design, especially in the color harmonies of grey, brown, linen, taupe and white, which make up so much of a man’s traditional wardrobe. It’s easy to flip through a home design magazine today, and see a room that looks like the designer took all the color and textural elements of a gentleman’s wardrobe- from burnished leather to charcoal colored wool, and a brass watch face – and applied them to the furniture, wall color, drapery and so on.

Interior Design collage

Artisans at work The creation of a bespoke suit or fine pair of dress shoes is in itself an artisan craft – selecting the finest cloth, expert cutting, hand sewing and finishing –  a craft practiced by a select few tailors, haberdashers and cobblers. Savile Row in London has been the center of bespoke tailoring for more than 200 years, and continues to attract clients like David Beckham, Colin Firth and David Hockney.




Inspired by the fine art and tradition of bespoke tailoring, the growing resurgence of “dressing up” and the trend of menswear inspired interiors, we created Sterling Row, a new collection of decorative patterns created from marble and porcelain tile.  


porcelain tile


For more insight on the inspiration behind Sterling Row, visit our Sterling Row pinboard on Pinterest.




What do you think of our new Sterling Row porcelain tile collection, and how would it fit into your home? Feel free to leave your thoughts in the comments below. Stay tuned for future posts on the inspiration behind the patterns of Sterling Row!

All photo images and text are the property of Walker Zanger. Please do not use for commercial purposes without permission. You are welcome to repost. copyright 2014.

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