Posts Tagged ‘Mad Men’
Did you really think we would finish the week off without a Friday Fare Mad Men style?
Served by First Lady, Jackie Kennedy at a state dinner in the summer of 1961, this refreshing appetizer was no doubt reinterpreted at many a dinner party of the day. We don’t for a moment think that Betty would have whipped this up at home, although Trudy might have given it a go. No, this was most likely ordered at some posh restaurant in Manhattan during a dinner designed to impress a future client.
Adapted from In the Kennedy Style: Magical Evenings in the Kennedy White House, by Letitia Baldridge, this dish absolutely stands the test of time.
- Peel half of one avocado. In a small bowl, mash avocado half. Add scallion, 1 teaspoon of lemon juice, 1/4
teaspoon of salt and hot pepper sauce. Stir until well combined. Reserve.
- In a separate bowl, stir together mayonnaise, chili sauce, horseradish, Worcestershire sauce and remaining teaspoon of lemon juice. Season to taste with salt and white pepper. Reserve.
- Peel remaining 1 1/2 avocados, cut into half-inch cubes and place in a large bowl. Squeeze excess moisture from crab meat. Add to cubed avocado and gently combine. Fold in mayonnaise mixture until crab and avocado are evenly coated.
- Line bottoms of 6 chilled champagne glasses or small glass serving dishes with watercress. Divide crab mixture evenly among glasses. Top each with a dollop of mashed avocado mixture.
- Press egg yolks through fine mesh sieve; combine with parsley in a small bowl. Sprinkle yolk/parsley mixture evenly over each portion. Mimosas can be covered and refrigerated for up to 3 hours.
This week saw the return of Mad Men and started us on a week long tribute to all that is Mid Century Modern. We couldn’t let the week go by, however, without paying homage to the “Mad Men of Design” and to the set designers of the AMC hit for their impeccable recreation of this time period, for though they are the silent stars of this iconic show, their voices speak
loud and clear through their timeless designs.
As these era-defining gentlemen stare out at us from the 1961 pages of Playboy Magazine, we can’t help wondering what they would think of how their creations have set the tone for the fast-paced world of “Sterling Cooper Draper Price”.
After 17 months away from all that was Mad Men, we were thrilled to start off the week with a 2 hour visit from Don and the gang. While still whistling Zou Bisou Bisou in our minds, we started to think about our own group of “Mad Men” who were responsible for the start of Walker Zanger. As Don and his troupe were smoking and drinking their way into the business
of Madison Avenue advertising, our team of “Mar Men” were out to beautify the world one tile at a time.
In the early 1950′s, not long after Walker & Zanger was born, Leon Zanger saw an obscure two-line listing from a furniture store in The Sunday New York Post advertising glass-topped tables for $39.00 Armed with his sample bags full of marble, Leon approached the store owner directly and proposed that the store sell the same table, only with genuine marble tops, for the same price, at a comparable profit. Amazed, the store owner placed an order for $10,000 worth of table tops on the spot. When the $39 marble-topped tables eventually went on sale, the store had lines around the block, and sold out its entire stock in 90 minutes. More orders followed, including from Macy’s and Gimbals, and by the end of its first year in business, Walker & Zanger had earned profits of $1 million.
In the early 1960′s , yet again, perceiving a need that no one else foresaw- Walker & Zanger became the first company to bring to the American market thin-sliced Italian marble tile. The “Martile” (a name coined by Walker & Zanger) was both affordable and easy to install, sparking a design revolution that continues to this day.
We can’t help wonder what kind of campaign Don and the boys, (or better yet, Peggy) would have pitched to Leon if they had a stab at his account!