Happy New Year! Walker Zanger is starting off 2016 with a social media color chart theme inspired by the Pantone Color of the Year. Last year’s color was Marsala and the year before Radiant Orchid.
Pantone’s color of the year for 2016 is actually two shades: Rose Quartz and Serenity. During today’s turbulent time, consumers are looking for mindfulness and tranquility in colors. According to Pantone, these are “welcoming colors that psychologically fulfill our yearning for reassurance and security.” The balance between the rose and blue tones reflect connection, order and inner peace.
These two colors are often seen together in the expanse of the sky during a sunset or sunrise. The choice of these colors together is also a symbol of the fluidity of today’s changing times. Today we are experiencing a blur in the construct of gender, which impacts fashion as well as interior design. Using two colors as the Color of the Year reflects the open-minded nature of today’s generation and the willingness to see it as expression. Today’s generation is also more open to an exchange of digital information that challenges traditional ideas, such as one shade for the color of the year.
Sit back, and relax with hues of baby pink and pastel blue in these images of Rose Quartz and Serenity from our pinboard showcasing “Rose Quartz and Serenity”…
Check out our Rose Quartz and Serenity pinboard by clicking on the widget below!